Ladies, fashion enthusiasts and beach lovers! At Pinksalt Swimwear, we believe in weaving the rich tapestry of history into our modern designs. Join us as we dive into the fascinating journey of swimwear evolution, and discover how we're infusing a contemporary touch into beloved classic swimwear styles.

A Journey into History

Imagine the sun-kissed shores of the past, where swimwear was nothing short of a revolutionary concept. Back in the early 20th century, a trip to the beach was a more conservative affair. Ladies would adorn themselves in full-body bathing costumes, complete with bloomers and knee-length skirts! How times have changed, right? The liberating 1940s saw the rise of the two-piece swimsuit, a daring departure from tradition that paved the way for further innovation.


earliest swimwear design in the early 20th century

Amongst the first ever swimwear designs for women.


women wearing first ever two piece swimsuit designs in the 40s

Womens two piece swimsuits in the 40's.


The Swinging 60s and 70s

Ah, the era of flower power and rebellion! Swimwear abandoned its restraints along with its coverage. Bikinis grew bolder and more revealing, echoing the cultural shifts of the time. The classic one-piece swimsuit, however, maintained its timeless elegance amidst the changing tides. At Pinksalt Swimwear we embrace these roots while infusing them with a modern and elegant twist.

womens swimwear designs in the 60's and 70's

60' and 70's swimsuit designs.

A Nod to Nostalgia

Every era has its charm, and the 80s and 90s were no exception. Think high-cut legs, sporty vibes and neon hues. We draws inspiration from these unforgettable decades, merging nostalgia with modern functionality. The result? Swimwear that gives a nod to the past while keeping up with the modern trends.

women in the 90's wearing swimwear

90's swimsuit designs for women.

The Modern Millennial

Embrace the new millennium, where swimwear enters a realm of infinite possibilities!. The definition of style expands, incorporating diverse influences from around the globe. Embrace sustainability as the ultimate challenge, with eco-friendly fabrics dominating the fashion industry. At Pinksalt Swimwear, we're not just creating swimwear; we're crafting experiences that align with your values and aspirations.

swimwear designs worn by millenials

Swimwear designs worn by millenial women. 

Our Modern Elegance

Now, let's talk about what sets Pinksalt Swimwear apart. We cherish the legacy of swimwear while embracing innovation. Our collection showcases a harmonious blend of classic silhouettes and modern design elements. Every swimsuit, whether it's a daring one-piece or a stylish bikini, is expertly designed to enhance various body shapes and radiate self-assuredness.

our latest timless swimwear collection

Elegant swimwear for the modern woman - by Pinksalt Swimwear.

As we navigate the currents of time, one thing remains clear: the evolution of swimwear is a story of liberation, self-expression, and embracing change. At Pinksalt Swimwear, we boldly embrace our role in this narrative, fearlessly preserving the essence of bygone eras while weaving a contemporary thread. Join us in celebrating the past, present, and future of swimwear fashion. Your perfect beach look awaits!

August 23, 2023 — Alexandra Lenehan

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