about pinksalt

Pinksalt a Perth based inclusive swimwear label by designer, Alexandra Lenehan.

Our collections are built with a commitment to timeless design and responsible production, made to last and made to matter.

We don’t follow fast trends. We build with longevity in mind—seasonless, versatile designs you’ll reach for year after year.

craft

Thoughtfully Made, Responsibly Produced

At Pinksalt, we believe beautiful swimwear shouldn’t come at the cost of people or the planet. That’s why we partner with a small, ethically-run factory in Bali that specialises in working with independent, small-batch brands like ours.

We’ve built a strong relationship with our production team visiting in person, fostering open communication, and prioritising mutual respect over speed or volume.

impact

Consciously Created

We understand that no fashion brand can truly be sustainable, however we try our best to make the least impact as possible.

Our partnered factory upholds above award wages, ethical working conditions, and a low-waste production process, aligning with our values of empowerment and responsibility. We consciously choose materials that are known for their durability, softness, and sustainable performance.

Every Pinksalt piece is packaged in recyclable kraft mailers, with reusable swimwear bags and recyclable swing tag because we believe every detail matters, from our factory floor to your front door.

quality

Nobody likes a bathing suit that chafes. That’s why our products are manufactured with only the highest quality materials. We take pride in ensuring each swimsuit has the most comfortable fit so that you can spend hours on a salty beach and stay comfortable.

empowerment

We want our swim wear to help women claim their fierce femininity, instead of feeling self-conscious. We love all bodies, no matter their size and shape, and we want you to feel that love when you wear our swimwear. 

responsibility

The people who make our swimwear matter. We make sure that the workers manufacturing our swimwear are working in a safe environment and are paid fairly for their time. So when you buy from us, you’re investing in yourself and in sustainable fashion.