For women with a bust size of DD and above, the quest for the perfect swimwear top often comes with a unique set of challenges. Pinksalt Swimwear is committed to addressing these concerns head-on in 2024, blending functionality, adjustability, and sleek design to create a swimwear top that not only fits impeccably but exudes elegance. 

Read along as we delve into the specific issues faced by women with DD cup busts and above, outlining our design approach, and showcasing how Pinksalt is revolutionising swimwear for 2024.

The challenge: Unraveling the issues for DD Cup and above

  1. Insufficient support and coverage: One of the primary challenges faced by women with larger busts is finding swimwear that provides adequate support and coverage. Traditional tops often lack the structural elements necessary to offer the lift and support needed for comfort and confidence. And they may even lack sufficient fabric to cover the necessary body parts.

  2. Limited adjustability: Many swimwear designs offer limited adjustability, leaving women with DD cup and above sizes struggling to find a top that can be customised to their unique body shape. Straps that dig into shoulders and backs that ride up are common issues stemming from inadequate adjustability.

  3. Lack of sleek and elegant options: While functionality and adjustability are crucial, style should not be compromised. The swimwear market has often fallen short in providing sleek and elegant options for women with larger busts, leaving them feeling overlooked in terms of fashionable choices.

Our Approach: Functionality, adjustability, and sleek design

  1. Revolutionizsng support with innovative structures:

    After introducing the Glasshouse Bikini Top, our latest underwire swimwear top, we quickly learnt that this type of underwire would only fit up to an E-cup bust. In 2024, we are revolutionising support for DD cup and above with innovative structural designs. We understand that the key to confidence lies in a swimwear top that lifts and supports without compromising style. Our tops will feature reinforced underbands, wider side wings, and strategically placed boning to provide unparalleled support. Along with thicker straps for comfort and further support.

  2. Adjustability at its core:

    Recognising the diverse shapes and preferences within the DD cup and above category, Pinksalt's swimwear tops will prioritise adjustability. Adjustable straps, customisable closures, and variable band sizes ensure that each woman can tailor her swimwear to fit perfectly, eliminating the discomfort caused by ill-fitting tops. This has been a core value in our design process within the Hinterland collection, however, we are going to take it to a new level in 2024. 

  3. Sleek silhouettes and elegant details:

    Elevating the design game for larger busts, Pinksalt is introducing swimwear tops that boast sleek silhouettes and elegant details. Our design team is dedicated to creating pieces that not only fit impeccably but also exude sophistication. From carefully chosen colours and prints to thoughtful embellishments, each detail is going to be curated to enhance the overall aesthetic. Because no one wants a swimwear top that looks like an old bra. 

The anatomy of the perfect swimwear top:

  1. Underwire reinvention:

    Say goodbye to traditional underwires that often poke and prod. Pinksalt's swimwear tops for DD cup and above will feature an underwire system that prioritizes comfort without sacrificing support. The underwire will be encased in a soft, seamless fabric, ensuring a snug fit without any discomfort.

  2. Strap solutions:

    Adjustable straps are a game-changer, but Pinksalt takes it a step further. Our swimwear tops will offer multiway straps, allowing you to customize your look based on your outfit or mood. Crisscross, halter, or straight—our straps are designed to adapt to your style. And of course, we will make sure the straps are thick and seamless as they rest on your shoulders.

  3. Customisable closures:

    The days of struggling with a one-size-fits-all closure are over. Each woman has a unique back and bust size which is why Pinksalt's swimwear tops will feature customisable closures, ensuring a secure fit that adapts to your body's unique shape. No more compromising on comfort or style; our closures provide the perfect balance.

  4. Luxurious fabrics and thoughtful embellishments:

    Embracing elegance, Pinksalt's swimwear tops will be crafted from luxurious, high-quality fabrics that not only feel sumptuous against the skin but also offer a refined look. Thoughtful embellishments, such as delicate hardware and strategically placed details, add a touch of sophistication to each piece. You will be able to invest in a unique swimwear top that makes you stand out from the crowd in the best way possible. 

How Pinksalt Swimwear is changing the Swimwear Game in 2024

  1. Extensive Size Range:

    Pinksalt Swimwear is committed to inclusivity, offering an extensive size range for DD cup and above. Our goal is to celebrate the diversity of body shapes, ensuring that every woman can find her perfect fit and style within our collection. 

  2. Customer-centric design process:

    We've seen too many swimwear brands fall short on one feature or another when it comes to swimwear tops for DD Cup and above. The design process at Pinksalt is inherently customer-centric. We listen to the feedback and experiences of women with DD cup and above, incorporating their insights into our design decisions. This collaborative approach ensures that our swimwear not only meets but exceeds the expectations of our valued customers.

  3. Inclusive marketing and representation:

    Pinksalt Swimwear recognises the importance of representation in the fashion industry. Our marketing and promotional efforts always have and always will showcase the beauty and confidence of women with diverse body sizes and shapes. Making sure our DD cup and above community are included in our 2024 swimwear promotion is high on our values.

As we step into 2024, Pinksalt Swimwear is on a mission to redefine the swimwear experience for women with DD cup and above. Our commitment to functionality, adjustability, and sleek design is not just about creating swimwear; it's about empowering women to feel confident, elegant, and celebrated in every moment by the water.

With innovation at the forefront, we invite you to join us on this journey as we unveil a collection that goes beyond swimwear, embracing the essence of elevated confidence and style for every woman. You can even let us know some of the problems you face when shopping for swimwear as a bigger busted girly by email or commenting on this Tiktok video.

January 17, 2024 — Alexandra Lenehan